Azumi Setoda

Azumi Setoda

Azumi is a medium to express a
chosen location
- its communities, climate,
harvest and history.
Azumi guests are welcomed by
an aruji (head of house),
who
offers wholehearted hospitality,
characterized by the
peacefulness of a ryokan and
the warmth of family.

01.Destination

If the Kansai region of Kyoto, Nara, Osaka, is the seedbed where the cultural and political forms of Japanese civilization blossomed over the past two millennia, the Seto Inland Sea was its source of nourishment. Spanning 6,868 km, Setouchi is Japan’s Nile, its Fertile Crescent—the central waterway that became an artery of goods, culture, and people.

In recent years, the Setouchi region has become synonymous with off the beaten path travel. There are the art islands, such as Naoshima, to its east, and the Shimanami Kaido cycling route to its west. Setoda, where Azumi is located, is the midpoint of the latter, offering panoramic views of citrus groves, mountains, and still ocean waters.

Beneath the ocean’s tranquil surface, snapper fish swim against powerful tidal currents in plankton-rich waters. Setoda’s reputation as a hub for trade and culture can be attributed to these tidal currents; it was a port town where ships docked to wait for favorable tides. The town’s Shiomachi shotengai, which means tide-waiting, was named after this purpose. Azumi stands near the entrance of the shotengai, opening opportunities for private rejuvenation, as well as easy access to the Setoda community.

Whether by bicycle, ferry, or foot, exploring the vicinity is part of the island’s charm. Setoda is and has historically been a transit hub, and through motion we tap into a deep part of human nature—our curiosity and desire to connect to place.